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What is the most succesful way(s) to advertise your business and products on the internet ?
This is medical equipment...hospital beds...etc.
Some ideas:
1. Present your product well. You want to make sure that your conversion rates are high -- it is hard enough to get visitors to your site, so make sure that every visitors converts well
2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends.
3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.
4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.
5. Advertise wisely. Whether you are planning to run a contextual advertising campaign or banner campaign, be sure to spend only on websites that can bring you targeted traffic. Always, always always measure your ROI.
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